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Today in Groupon

Groupon has decided to pull its tacky series of ads that premiered during the Super Bowl. From The Daily Mail:

Today Groupon’s co-founder, Andrew Mason, issued a statement on the site explaining the about-turn.

‘We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted,’ he said.

He added that that the ads would be replaced with ‘something less polarising.’

Thoughts:

1. Could they have chosen a less-flattering still of poor Cuba Gooding, Jr. for that article?

2. I like it that Mr. Mason at least used the active voice in his apology, versus “we regret that people may have been offended.”

3. The ads were apparently directed by Christopher Guest.

4. Just so we can append our Favorite Category to this post, here’s Elizabeth Hurley’s ad:

Comments

  1. Fakey McFakerson says

    This is a test of the comment generation system. This is only a test.

  2. What’s the “Super Bowl”?

    • Southern Expat says

      It is a colloquium of advertisers, in which they pitch their ideas to a test audience to see which ones will build the most “buzz.”

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