Today in Porn, Advertising Edition

So Honda has a new radio spot that opens in one of those speed-dating scenarios – you know, you sit at the table with the stranger, ask a bunch of questions, try to get to know each other and see if there might be a future in this thing. So our couple sits down and dude asks, right off the bat: “Um, weren’t you a Playmate?” You can hear her smile as she answers, “December.” Of course, it only gets better: turns out she plays first violin in the orchestra, reads a lot of textbooks, since she’s studying for pre-Med, and is worth about $20 million. “Um, is there anything you want to know about me?” asks our happy dude. She replies, “Do you want to get married?”

Cue announcer: “Don’t you wish everything was as easy as buying a Honda?”

So. Does it mean anything that they decided to indicate her physical beauty by letting us know that dude had already seen her naked in a spank mag, and that she was kinda flattered by his attention to her airbrushed image? Could they possibly have gotten that across some other way (*ahem* Miss America *ahem*)? But then, if porn is the measure, would there have been any point in getting it across in some other way?

Honda: using porn to sell cars.

Comments

  1. mrsdarwin says

    Dunno — don’t you think it’s kind of sweet and old-fashioned that she wanted to get married? I was expecting the punchline to more crass, a la the ending of Eyes Wide Shut.

  2. Mark Hansen says

    Reminds me of a TV commercial I saw recently pimping high def TV. 3 adolescent boys are watching a young woman wander around her bedroom pouting. She starts to disrobe, then stops and addresses the boys directly and says this will be the sexiest scene ever and she won’t continue until they get high def TV. The boys can’t get to the phone fast enough. Cut to announcer telling us about how realistic high def tv is.

    I reckon this will become more common place if it sells. What am I saying, “if?”

  3. Playmate = miss america looks + uninhibited sexuality.

    Ah, the mainstreaming of porn sensibilities.

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