Haven’t they heard?

A penis is more theatrical!

Oh, how the sordid have fallen. When I was a lad attending Thomas Aquinas College and journeying regularly to LAX for flights home, my journey always took me past this sign. But back then, instead of the clinical explanation of what the customer could expect, there was the far more enigmatic/redundant/hilarious teaser:

Nude Nudes.

See, that’s mysterious. That’s sexy. Most folks would look at a nude and say, “How much more nude could it be? The answer is none. None more nude.” But at the Century, you could find NUDE nudes – what unheard-of levels of exposure and excitement must await!

Alas, the romance is dead.


  1. Poaching lines from Spinal Tap? Now you’ve done it.

  2. Matthew Lickona says

    You noticed! I’m touched.

  3. Anonymous says

    Excellent post. I thought “Nude Nudes” was pretty much the greatest billboard ever. There was something about the redundancy and the fabulous font and colors that thrilled. I remember visiting my brother in LA when I was 16, and I thought it was the best “Welcome to LA” sign a Jersey kid could have hoped for.

  4. I weep. How could they change it? That sign was a Los Angeles icon.

    I’m so jealous you went to Thomas Aquinas. I stumbled across their website a few months ago and have been wishing ever since that they did night classes or had a continuing education program for adults.

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